Privacy Policy — How 444ck Collects, Uses, and Protects Your Personal Data

01Introduction and Scope

444ck ("we", "us", "our", or "the Platform") is committed to protecting the privacy and personal data of all registered players and website visitors. This Privacy Policy describes our practices with respect to the collection, use, storage, sharing, and protection of personal data submitted to or collected by the 444ck platform accessible at https://444ck.asia.

This policy applies to all individuals who visit the 444ck website, register an account, deposit funds, participate in games or sports betting markets, contact our support team, or interact with any feature of the Platform. It applies regardless of the device or network through which you access the Platform.

This policy does not apply to the data practices of third-party Game Providers, payment processors, or other external services whose products or services you may access through links or integrations on the Platform. Each such third party operates under its own privacy policy, and we encourage you to review those policies independently.

02Data We Collect

2.1 Registration Data

When you create a 444ck account, we collect the information you provide during the registration process, including your full legal name, date of birth, mobile number, email address, preferred username, and the mobile financial service account (bKash, Nagad, Rocket, or Upay) you designate as your payment method.

2.2 Identity Verification (KYC) Data

To comply with Know Your Customer requirements and to protect against underage gambling and fraud, we may collect copies of government-issued identity documents (such as a National Identity Card or passport), proof of address documentation, and in some cases a selfie photograph for facial comparison with your submitted identity document. This data is processed through our identity verification partner and retained only for as long as required by applicable record-keeping obligations.

2.3 Transaction and Financial Data

We record all deposit and withdrawal transactions associated with your account, including the amount, timestamp, payment method used, transaction reference, and transaction status. We do not store complete mobile banking credentials. Transaction records are maintained for audit and anti-money laundering compliance purposes.

2.4 Usage and Activity Data

We automatically collect data about how you use the Platform, including the games you play, bet amounts and outcomes, session duration and frequency, pages visited, features accessed, and the sequence of actions within your account. This data is used for responsible gaming monitoring, fraud detection, platform improvement, and personalisation of your experience.

2.5 Device and Technical Data

When you access the Platform, our servers automatically log certain technical information from your device, including your IP address, browser type and version, operating system, device model, screen resolution, time zone, and referring URL. This information is used for security monitoring, fraud prevention, and platform performance analytics.

2.6 Communications Data

If you contact our support team via live chat, email, or WhatsApp, we retain records of those communications, including the content of messages, timestamps, and any account or transaction details discussed. These records are used for quality assurance, dispute resolution, and to maintain a complete record of interactions related to your account.

The categories of personal data we collect are summarised in the table below:

03How We Use Your Data

444ck uses the personal data collected from you for the following purposes:

• Account registration and management: Creating and maintaining your player account, verifying your identity and age, and enabling you to access all platform features.
• Transaction processing: Facilitating deposits and withdrawals via your registered payment method, recording transaction history, and resolving payment disputes.
• Fraud prevention and security: Detecting and investigating suspicious activity, preventing unauthorised access to your account, and identifying patterns consistent with multi-accounting, bonus abuse, or money laundering.
• Responsible gaming compliance: Monitoring your gaming activity against self-imposed limits and platform-wide responsible gaming thresholds. Where activity patterns suggest problematic gambling behaviour, our team may use your account data to make proactive contact.
• Customer support: Responding to your enquiries, resolving disputes, and maintaining a complete interaction history to provide consistent service across all support channels.
• Platform improvement and analytics: Analysing aggregated usage patterns to identify bugs, improve game loading times, optimise the user interface, and develop new platform features.
• Legal and regulatory compliance: Retaining data as required by applicable anti-money laundering, record-keeping, and identity verification obligations, and responding to lawful requests from competent authorities.
• Service communications: Sending account-related notifications — such as deposit confirmations, withdrawal status updates, security alerts, and changes to terms or policies — to the contact details registered on your account. These communications are operational in nature and cannot be opted out of while your account remains active.

04Legal Bases for Processing

444ck processes your personal data on the following legal bases, depending on the nature of the processing activity:

• Contractual necessity: Processing required to perform the contract between you and 444ck — including account registration, identity verification, transaction processing, and customer support — is carried out on the basis that it is necessary to fulfil our contractual obligations to you as a registered player.
• Legal obligation: Certain processing activities — including KYC verification, transaction record retention, and responses to lawful authority requests — are carried out to comply with applicable legal and regulatory obligations.
• Legitimate interests: Processing for fraud prevention, security monitoring, platform analytics, responsible gaming monitoring, and operational improvement is carried out on the basis of our legitimate interest in operating a safe, fair, and well-functioning platform, where those interests are not overridden by your privacy rights.
• Consent: Where we rely on your consent as the legal basis for processing — for example, in relation to optional marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Withdrawal of consent does not affect your ability to maintain and use your account.

05Data Sharing and Disclosure

5.1 Service Providers

444ck shares personal data with a limited number of third-party service providers who process data on our behalf and under our instructions. These include our identity verification partner (for KYC processing), payment processing intermediaries (for transaction facilitation), cloud infrastructure providers (for data hosting and storage), and customer support platform operators (for live chat and ticketing). All service providers are subject to data processing agreements that restrict them to processing your data only for the purposes specified by 444ck.

5.2 Game Providers

When you launch a game supplied by a third-party Game Provider such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi, limited technical data — including a session token and your account tier — may be transmitted to that Game Provider's systems to facilitate the game session. Game Providers do not receive your full personal profile, financial data, or contact details. Their handling of session data is governed by their own data privacy policies.

5.3 Legal and Regulatory Disclosure

444ck may disclose personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, valid legal process, court order, or lawful governmental request. We will notify affected account holders of such disclosures where we are legally permitted to do so.

5.4 Business Transfers

In the event that 444ck undergoes a merger, acquisition, restructuring, or sale of all or substantially all of its assets, player account data may be transferred to the acquiring or successor entity as part of that transaction. Affected players will be notified of any such transfer and of any material changes to the way their data is processed as a result, with reasonable advance notice prior to the transfer taking effect.

5.5 No Sale of Personal Data

444ck does not sell, rent, lease, or otherwise make available your personal data to third parties for their own commercial or marketing purposes. Any arrangement under which a third party receives access to player data is structured as a service provider relationship subject to the restrictions described in section 5.1 above.

06Cookies and Tracking Technologies

6.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits and to store information about your session and preferences. The 444ck platform uses cookies and similar technologies including local storage and session tokens.

6.2 Categories of Cookies We Use

We do not use third-party advertising cookies or cross-site tracking cookies. You may configure your browser to refuse or delete cookies; however, disabling strictly necessary cookies will prevent you from logging into your account.

07Data Storage and Security

All personal data held by 444ck is stored on secured servers protected by industry-standard technical and organisational security measures. Data in transit between your device and our servers is encrypted using 256-bit SSL/TLS protocols. Data at rest is stored in encrypted form, with access restricted to authorised personnel on a need-to-know basis.

We conduct periodic reviews of our information security practices and apply software patches and security updates in accordance with best practice. Access to production systems containing player data is protected by multi-factor authentication and access logging. Internal access to player personal data is subject to role-based access controls and audit trail requirements.

While we apply robust technical and organisational measures, no method of transmission over the internet or electronic storage is completely secure. In the event of a data breach that poses a risk to your rights and interests, we will notify you promptly in accordance with the commitment described in the breach notification section of this policy.

08Data Retention

444ck retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to perform our contractual obligations to you, and to comply with applicable legal and regulatory requirements. The general retention principles we apply are as follows:

• Active account data: Retained for the full duration of your account's active status plus a minimum post-closure period as required for record-keeping compliance.
• KYC and identity verification data: Retained for a minimum of five years following account closure, consistent with standard anti-money laundering record-keeping requirements.
• Transaction records: Retained for a minimum of five years from the date of each transaction, consistent with financial record-keeping obligations.
• Support communications: Retained for three years from the date of each interaction, or longer where the communication relates to an unresolved dispute.
• Analytics and usage data: Aggregated and anonymised within twelve months of collection. Anonymised data may be retained indefinitely for statistical purposes without restriction.
• Marketing preferences: Retained until you withdraw consent or close your account, whichever is earlier.

On expiry of the applicable retention period, personal data is securely deleted or anonymised. Where deletion is not technically feasible within a system holding live data, access to that data is restricted pending the next scheduled deletion cycle.

09Your Rights Over Your Data

As a registered 444ck account holder, you hold the following rights with respect to your personal data. All requests should be submitted in writing to [email protected] with the subject line "Data Rights Request" and will be responded to within 30 calendar days of receipt.

• Right of Access: You may request a copy of all personal data 444ck holds on your account, along with information about how it is used, where it is stored, and with whom it has been shared.
• Right of Rectification: If you believe that any personal data we hold about you is inaccurate or incomplete, you may request that it be corrected. We will action corrections promptly and notify any third parties to whom the inaccurate data was disclosed, where feasible.
• Right of Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you believe the data has been processed unlawfully. This right is subject to our legal obligations to retain certain categories of data as described in section 8.
• Right to Restrict Processing: You may request that we temporarily suspend processing of your personal data while a request for rectification or erasure is under review, or where you have objected to a processing activity carried out on the basis of legitimate interests.
• Right to Data Portability: Where processing is carried out on the basis of consent or contractual necessity, and is conducted by automated means, you may request that your data be provided to you in a structured, machine-readable format.
• Right to Object: You may object to processing activities carried out on the basis of legitimate interests, including profiling for the purposes of responsible gaming monitoring or fraud prevention. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to the withdrawal.

10Children and Minors

The 444ck platform is strictly for adults aged 21 and above. We do not knowingly collect or process personal data from individuals under the age of 21. If we discover during the course of KYC verification or account review that a registered account belongs to a person under 21, that account will be closed immediately, all associated funds will be frozen pending review, and the personal data of the underage individual will be handled in accordance with applicable child data protection requirements.

If you are a parent or guardian and believe that a person under 21 in your care has created an account with 444ck, please contact us immediately at [email protected] with the subject line "Underage Account Report". We will investigate the report promptly and take appropriate action, including account closure and data deletion where legally permitted.

11Third-Party Links

The 444ck platform does not intentionally include outbound links to external websites. However, game interfaces supplied by third-party Game Providers are embedded within the Platform and operate under those providers' own technical environments. 444ck is not responsible for the privacy practices of any third-party Game Provider or any other external service accessible through the Platform. Players are encouraged to review the privacy policies of Game Providers whose games they choose to access.

12Changes to This Privacy Policy

444ck reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform functionality. Material changes — defined as changes that affect the type of data we collect, the purposes for which it is used, or the rights available to you — will be communicated to registered players by email at least 7 days before the updated policy takes effect.

Minor or administrative changes — such as corrections to typographical errors, clarifications that do not alter the substance of the policy, or updates to contact details — may be published without advance notice. The effective date shown in the hero section of this page reflects the date of the most recent revision. Continued use of the Platform after the effective date of any amendment constitutes your acceptance of the revised Privacy Policy.

The current version of this Privacy Policy is always accessible at https://444ck.asia/privacy-policy. We recommend that you review this page periodically to remain informed of how your data is handled.

13Contact and Data Enquiries

All questions, concerns, or formal requests relating to this Privacy Policy or to the handling of your personal data should be directed to the 444ck support team using the contact details below. Our team is available 24 hours a day, 7 days a week, and aims to respond to all data-related enquiries within 5 business days and to formal data rights requests within 30 calendar days.

• Email: [email protected] (plain text — not a clickable link)
• Subject Line for Data Rights Requests: "Data Rights Request — [Your Registered Username]"
• Subject Line for Privacy Enquiries: "Privacy Enquiry — [Your Registered Username]"
• Subject Line for Underage Account Reports: "Underage Account Report"
• Live Chat: Available within your Account dashboard after login. Average response time: 2–5 minutes.
• Operating Hours: 24/7, Bangladesh Standard Time (UTC+6).

When submitting a data rights request by email, please include your registered account username, a description of the specific right you wish to exercise, and sufficient identifying information to allow us to verify your identity before processing the request.